Printed from : The Leisure Media Co Ltd
Is broken gym equipment killing your business potential?

You’re pumped and ready for your workout. Then you see it, the dreaded ‘out of order’ signs hanging from treadmills, weight machines or cross-trainers.

It’s not the kind of weight you want to bear as a gym member … or owner.

Broken equipment isn’t just a source of disappointment – a cross-trainer standing unattended for a few hours, without any power or function is going to bring your whole club’s standards down.

Members want to feel important and respected. Even one day of downtime is enough to puncture that feeling. When days go by, and nothing is done, this intensifies. Word will soon spread that your equipment isn’t good enough to keep up with demand.

CEO of fitness equipment ecosystem Orbit4 Daniel Jones experienced this kind of frustration first-hand in his previous job as a gym manager:

“A long term maintenance sign suggests more than just a problem with the equipment, it indicates the gym isn’t investing in a quality service provider to fix and maintain equipment. It looks sloppy and your members will be the first to pick up on that and vote with their feet by walking out the door.

“This is why I came up with a gym equipment servicing tendering platform and asset management system via our platform WeServiceGymEquipment.

“Gym operators need to look closely at the standards of their incumbent service provider and ensure downtime of equipment is at a minimum. Through us, they can now call upon quality data to analyse service standards and ultimately know they are getting excellent value from their service contract. These factors can help or hinder your business.”

WeServiceGymEquipment is the first of its kind to facilitate the tendering process for annual service contracts within the fitness equipment space.

Jones added: “We even offer an upgrade service so gym operators have the option to raise service call-outs via our intuitive mobile app. In turn, the system aggregates service data to help analyse performance during the contract."

Gym member retention is one of the primary concerns of most gym operators. A well-maintained machine will not only extend the equipment’s life but provide the safest workout possible to a customer.

"Together, let’s raise the standards of asset management and ensure gym operators equipment is in action with minimal downtime," concluded Jones.

Find out more and sign up now here.


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